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Knock Down the Social Media Dominos
Image courtesy of Flickr user rosendahl If you’re on Twitter and follow Chris Brogan, you’re probably familiar with the “Chris Brogan” effect. Basically, Chris has built up such a loyal following that...
View ArticleSocial Media Isn’t Always the Answer
As one of Booz Allen’s social media leads, I’m thrilled to see more and more of my government clients starting to ask questions about social media and if/how it might help them. I love logging into...
View ArticleIdentify the Right People to Manage Your Social Media Initiatives
Who leads your organization’s social media initiatives? Is it someone who rose up and took the role or is is someone who was assigned that role? Social media isn’t something that can just be assigned...
View ArticleIdentify the Right People to Manage Your Social Media Initiatives
A version of this post originally appeared on this blog last year. I'm re-posting it with a few minor modifications because I just gave a presentation based on this content at PRSA's Digital Impact...
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Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an...
As your grassroots community takes the next step to becoming an official one, what challenges will you face? Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at...
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Social Media Lessons from a Two-Year Old
What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way,...
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